Grand Rapids-based Great Lakes Tinned Fish is bringing a regional staple to a national audience under founder Marissa Fellows (left). Launched in November 2024, the business describes itself as the first Midwest-based tinned fish company sourcing exclusively from the Great Lakes region. Its smoked whitefish comes in three varieties: organic sunflower oil, garlic and shallot, and lemon and dill. The company recently expanded into select Whole Foods Market stores across eight states, adding to its growing presence in grocery chains, specialty retailers, and online sales.

Great Lakes Tinned Fish now reaches approximately 300 stores across 35 states, including 45 Whole Foods locations. Revenue reportedly has tripled year over year and the company had sold out three times during the previous year. Marissa’s entrepreneurial work also earned her the Michigan State University Product Center’s 2025 Young Innovator Award.

Alongside its expansion, Great Lakes Tinned Fish emphasizes support for sustainable fishing practices and the region’s commercial fishing industry. As a member of the 100% Fish Pledge, the company is working with suppliers to raise awareness of potential uses for fish byproducts—from compost and fertilizer to protein, marine collagen, and leather. The initiative reflects an effort to create more value from each fish while celebrating the Great Lakes’ food traditions and supporting the businesses behind them.