Place Branding creates a compelling and attractive image of your region, helping it become a preferred choice for companies seeking expansion destinations. Ryan Frankel, President ROI Research on Investment and Mariana Bella, Marketing Director of ROI Digital Labs will walk you through the importance of place branding and provide a framework to help you articulate what makes your region unique.

Your regional narrative must not only resonate with your target audience, but also captivate. Place Branding is highly strategic in that it can lead to economic transformation, laying the groundwork for sustainable growth and prosperity. Its value also extends to fostering a sense of pride and belonging among your local communities. This sense of unity and purpose is invaluable, creating a supportive ecosystem where businesses, local governments, and community organizations collaborate towards common goals.

Whether you’re a local official, economic developer, or chamber leader this webinar will give you the knowledge and tools to help your community Be Greater!