WHO: Choose Lansing® staff, Board of Directors, as well as area hospitality industry staff and other regional community leaders.

WHAT: Executive leadership of Choose Lansing® will share how the Greater Lansing hospitality and tourism industry welcomes 6.7 million visitors each year, generating $732 million dollars in economic impact for the region. It will also celebrate the CTA Star of the Year and share a look into 2026 initiatives.

WHERE: Crowne Plaza Lansing
925 S Creyts Rd.
Lansing, MI 48917

WHEN: Tuesday, March 3, 2026 
8:30 a.m. – 10:30 a.m.