Despite warnings that the online advertising business is rife with fraud, marketers continue to waste billions, an estimated $7 billion this year, on buying online ads that people don’t see, according to the Association of National Advertisers.
NBC Universal has spent the last few months negotiating advertising deals for the 2016 Summer Olympics in Rio de Janeiro, and executives are predicting gold-or at least green. NBC expects to exceed the more than $1 billion in ad revenue it brought in during the 2012 games in London, according to the executive vice president of sports advertising sales.
Fed up with the annual routine of moving clocks ahead in spring and behind in fall? Daylight savings time is getting old. States are rebelling, from Alaska to Alabama, 21 states have weighed proposals in the past year to tinker with the time, according to a Time Zone Report.
Much more is highlighted in A Look Around the Nation and the World.
