
| Michigan Society of Association Executives |
| 🏷️Association Value from A to Z: 26 Ways Associations Create Impact for Members |
Associations create value in more ways than many people realize. Their work often extends well beyond meetings, membership, and governance to include education, advocacy, research, standards, networking, workforce development, and… |

This is the light version of the Update. Are you missing the full version? Join MSAE today to start receiving all the invaluable information contained in the full version.

| Sengii |
| Making Your Community Work For You: The 5P Framework |
The 5P Framework — Purpose, People, Participation, Process, and Proof — helps Association communities create measurable member value through intentional structure, meaningful interaction, and sustainable engagement. |
| Association Adviser |
| Accelerating Association Career Advancement Through New Skills and Experiences |
The careers of association professionals rarely follow a straight, predictable path. Many move from member services to education or events, then into operations or leadership, often without a clear roadmap for how to advance in their career. By proactively developing new expertise, seeking diverse experiences, and making… |
| Apti |
| How Online Courses for Associations Fight Influence Loss with Members |
Members are still paying dues, registering for the annual conference, and showing up in your online community. But somewhere between |
| Skift Meetings |
| 5 Top Events Industry Job Market Trends |
The job market is the worst it’s been in decades — but recruiters say specialized planners who can prove ROI are still landing new positions. |
| Jenkins Group |
| Your Association Already Has the Content. Here’s How to Turn It Into Non-Dues Revenue. |
Every association is sitting on a library of valuable content. The challenge isn’t creating it. It’s finding the time, staff, and resources to do more with it. Between member communications, conferences, certification programs, advocacy, educational initiatives, and day-to-day operations, publishing… |
| Leading Learning |
| Foresight and the Future of Credentialing with Denise Roosendaal |
The credentialing landscape is changing fast. With 1.8 million credentials now in the U.S. marketplace and AI reshaping entire professions, organizations need to understand not just what credentials to offer but how the meaning of competence is evolving. In this episode of the Leading Learning Podcast,… |
| Growth Owl, LLC |
| The Mid-Year Reset: Seven Sponsorship Considerations to Improve Results This Year |
Written by: Lori Zoss Kraska, MBA, CFRE and Bruce Rosenthal We’re halfway through the year, making this an ideal time to evaluate what’s working in your sponsorship program and where there may be opportunities for improvement. If your first instinct is to create new sponsorship packages, build a longer… |

This is the light version of the Update. Are you missing the full version? Join MSAE today to start receiving all the invaluable information contained in the full version.

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Associations create value in more ways than many people realize. Their work often extends well beyond meetings, membership, and governance to include education, advocacy, research, standards, networking, workforce development, and…
The 5P Framework — Purpose, People, Participation, Process, and Proof — helps Association communities create measurable member value through intentional structure, meaningful interaction, and sustainable engagement.
The careers of association professionals rarely follow a straight, predictable path. Many move from member services to education or events, then into operations or leadership, often without a clear roadmap for how to advance in their career. By proactively developing new expertise, seeking diverse experiences, and making…
Members are still paying dues, registering for the annual conference, and showing up in your online community. But somewhere between
The job market is the worst it’s been in decades — but recruiters say specialized planners who can prove ROI are still landing new positions.
Every association is sitting on a library of valuable content. The challenge isn’t creating it. It’s finding the time, staff, and resources to do more with it. Between member communications, conferences, certification programs, advocacy, educational initiatives, and day-to-day operations, publishing…
The credentialing landscape is changing fast. With 1.8 million credentials now in the U.S. marketplace and AI reshaping entire professions, organizations need to understand not just what credentials to offer but how the meaning of competence is evolving. In this episode of the Leading Learning Podcast,…
Written by: Lori Zoss Kraska, MBA, CFRE and Bruce Rosenthal We’re halfway through the year, making this an ideal time to evaluate what’s working in your sponsorship program and where there may be opportunities for improvement. If your first instinct is to create new sponsorship packages, build a longer…





