Michael Rogers, vice president communications at the Small Business Association of Michigan, talks with Karen Stefl, partner at Such Video, about best practices for small business owners using video in their marketing and communications. Karen is a producer and director with a nearly 20 years of experience. Nationally recognized for producing effective and creative videos, she focuses on comprehensive communication strategies that engage audiences, create emotional impact and inspire actions. In her role at Such Video, she has helped businesses ranging from Jackson National and Northern Initiatives to the Dart Foundation and United Way to share their stories and connect with their target market.