Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews Seena Sharp, author of The Competitive Intelligence Advantage, talks about what’s driving the market, how to identify your unknown customers and how to find alternative uses for your products or services.

Competitive Intelligence Advantage is built on her 30+ years of experience with Fortune 500 and lesser-known firms (throughout the US, Europe, Asia, and Africa), including B2B, B2C, non-profits, and educational institutions. Sharp Market Intelligence, one of the first Competitive Intelligence (CI) companies in the US, provides strategic and difficult to find information and intelligence to growing companies that are entering a new market, expanding their line, developing new clients, or engaged in mergers and acquisitions. They use CI to reveal market drivers, opportunities, unknown customers, substitute and emerging competitors, external competitive forces, alternative uses, threats, and trends.