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Michigan Business Network: Edge - Top 2

Traverse Connect | The Connection – Late July 2025

Michigan Business Network: Traverse Connect
 

Inaugural ReShore Event Highlights
Water, Mobility & Outdoor Innovation

Building on the momentum of our annual E-Boat Demo Days and MichAuto’s Outdoor Recreation Roundtable, Traverse Connect is partnering with MichAuto to launch the inaugural ReShore: Innovation at the Intersection of Water, Mobility, and Outdoor Tech event. ReShore will convene innovators, industry leaders, and policymakers to spotlight Northern Michigan’s emerging leadership in blue tech, outdoor recreation, advanced aerial systems, and future mobility.

The day will begin with an e-mobility demonstration at Elk Rapids Marina, followed by dynamic keynotes and panels at Venue Blue on Discovery Pier. We’ll close with a talent-focused evening reception and a cruise on West Bay aboard The Discovery. 

We are pleased to partner with MichAuto, the Grand Traverse Area Manufacturing Council, and Michigan’s Creative Coast to host this event. We want to thank our lead sponsors, Michigan Economic Development CorporationMichigan Office of Future Mobility & Michigan Outdoor Recreation Industry Office, as well as Traverse City Tourism and Forest Area Federal Credit Union for making this event possible! Please note: you do not need to be a member of MichAuto to register. Simply follow the prompts to “login,” and you will be able to sign up.

REGISTER TODAY

 Join us on August 13 for the Traverse Connect Annual Golf Outing at Crystal Mountain! Get your team ready and register today.

→ Applications for the second Let Her Speak cohort are now open. Let Her Speak is a training experience for female-identifying business leaders wanting to learn how to speak with more clarity, passion, and authenticity. 

→ On August 6, Traverse Connect is hosting our bi-monthly Coffee Connection at the Discovery Pier! Maximize your membership by making new connections with fellow Traverse Connect members and learn how to best use your benefits.

→ Investors receive a discount on personal home, auto, & umbrella coverage with Auto Owners Insurance. As any small business owner knows, a little savings goes a long way!

→ Come out and celebrate the achievements of Traverse Connect’s member businesses with ribbon cuttings this week: Charter Township of Long Lake

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