Tomas Hult speaks with Charles Hill, Hughes & Katherine Blake Endowed Professor, in the Foster School of Business at the University of Washington. They talk about Charles leading textbooks in international business – the long version of the text, titled International Business (now in its 11th edition); and the short version titled, Global Business Today (now in its 9th edition).
Tomas Hult was brought on as a co-author for the last editions of both versions, but the focus in this segment is on Professor Hill’s thinking about the uniqueness and market-leadership of the “Hill franchise.” They address issues, such as why Charles Hill thinks his books are the top selling textbooks in the U.S. and worldwide; how these international business textbooks help prepare students to be successful in the global marketplace; and the unique focus of the books on being managerial and very practically relevant for students as they enter the workforce.
