Book Number Four: Raving Fans – Ken Blanchard (Author of One Minute Manager) and Sheldon Bowles

• Parable Golf story like One Minute Manager
• Customers are at the core of every successful brand/marketing strategy
• Decide what it is that you do better than anyone else (is there a hole in the market)
• Discover what it is that the customer wants…and will buy or pay for…relevancy
• Deliver +1: give the customer what your brand promises + 1%
• Differentiated – I add the 4th “D” – for this over communicated society