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AP Lazer: Leading the Way

Tired of Gambling Away Your Marketing Dollars? This Approach May Help.

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Not sure where to put marketing dollars?

There’s not always an easy – or obvious – answer. It depends on your business’ growth stage, objectives, capital, and, frankly, comfort.

Try these 7 #ProTips to help frame the problem, cut problematic campaigns quickly, and reinvest in more profitable ones:

1. Get out of the ‘budget’ mindtrap
2. Think “channel,” not “tactic”
3. Set goals at the campaign level
4. Try different channel/campaign combos
5. Model before you buy
6. Plan to lose, before you win
7. Be a quitter

Ps. There’s a video, too.
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