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Tips on How to Launch a Novel New Food Product

business spotlight On this segment Michael Rogers, vice president of communications for the Small Business Association of Michigan (SBAM) has an entrepreneurial profile from the Making it in Michigan conference in Lansing. He talks with Bobbiesee Ku of Go Fusion Foods. Go Fusion Foods offers Asian-themed hot pockets with flavors such as Lemongrass Curry, Pepper Chicken and Braised Tariyaki. They have received considerable assistance from Michigan State University in growing their retail food distribution channel.

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