Michael Rogers, Vice President Communications for the Small Business Association of Michigan, talks with Nick Winkler, author of “Break Out of PR Prison.” The book shows organizations how to disrupt the storytelling process, vaccinate their reputations against crises, and measurably reduce their cost per message.

The book helps entrepreneurs reinvent their messaging strategy by challenging outdated public relations assumptions and replacing them with counterintuitive strategic communications that position them as the primary narrator of the story they want to tell prospects and customers. Readers will learn how to steer their narrative and control their messaging fate in an era of constant crisis.