Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper & Gold Public Relations in Lansing. Kate shares her expertise on harnessing the power of social media to help your small business thrive and prosper. They discuss how long the content should be in your social media posts, six key metrics that should drive your social media strategy, seven ways to demonstrate your authenticity on social media, how to use Pinterest as a social media tool and seven social media snags to avoid.