Steve Purdy talks with John Larson, CEO of Bestop Corporation, maker of Jeep soft tops, both OEM and aftermarket, about the huge auto aftermarket show in Las Vegas, the biggest trade show of its kind anywhere, put on by the Specialty Equipment Market Association. Bestop does much of its R&D in the Detroit area working closely with Fiat Chrysler Automobiles. John gives us a good sense of the show and his company’s role in the auto industry.
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