Marketing is becoming more mobile, transparent, content-driven, user-generated, social, audience-centric, non-Millennial, product-focused, personalized, data-enabled, and precisely measured. Technology is underpinning most of this change. For more information, http://www.forbes.com/sites/danielnewman/2015/04/14/10-top-trends-driving-the-future-of-marketing/?linkId=13533241&utm_channel=Technology