MSAE was honored to interview Scott Oser, MBA of Scott Oser Associates and Ken Doyle, FASAE, CAE, Executive vice president, Smart Electric Power Alliance, the authors of the first chapter of ASAE/Wiley’s new version of the publication Membership Essentials.
These authors discuss how the expectations of membership have changes, how to maintain the value of professional networks and how associations need to stay relevant for each generational and technology savvy group. Customization is increasingly important to customers. We discuss online gaming’s influence, career recognition paths and the importance of fun. They cover the need for market segmentation and the need to market smarter.
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