Chris welcomed, former MBN broadcaster, Heidi Brumbach, General Manager of Technisch Creative, of East Lansing, MI, and Orlando, FL, back into the studio. She shares some of the application of principles to engage an audience out at an event. Best practices have evolved over the past few years, and the electronic world is still evolving quickly. Heidi also shares some of the company philosophy for Technisch Creative. From there Chris gets her back story and the creation of that business. Heidi also highlights some of the recent work they’ve been accomplishing, and the challenges of operating a multi-state business. They also take a look ahead to the Michigan Business Network’s upcoming Business Sport Luncheon which will feature MSU’s Athletic Director, and another event she’s preparing for in Florida for January 2016.