Business school case studies tend to fall into two categories: epic wins and oh-my-gosh-how-could-they-possibly-have-been-so-stupid epic failures. This article discusses a real-world billion dollar story that falls into the second category. As epic failures go, this one is worthy of the history books.
Target is one of America’s largest and most successful retailers. The 114-year-old company that evolved out of the old Dayton-Hudson company now has more than 1,800 retail locations.







