While Ann Arbor Marriott Ypsilanti at Eagle Crest of Ypsilanti, MI, Chris speaks with Bud Gibson, Director of Eastern Michigan University (EMU), Center for Digital Engagement conference in fall monthly speaker series, and run a clinic with Ann Arbor SPARK, students intern with incubator start-ups. Gibson discusses what the student do in that experience, along with more about the efforts of his department. Bud merges classroom and real world experiences. Digital has moved to a second generation,… mobile, and continued disruption into traditional media. Jeffrey wraps up this segment sharing excerpts from the opening of the luncheon from the 2016 Ann Arbor SPARK Annual Meeting.