Michael Rogers, vice president of communications for the Small Business Association of Michigan, talks with Lori Rishar, CEO of Lansing-based EDGE Partnerships. With the singular purpose of helping others succeed, EDGE was created by two high-performance businesswomen who wanted to make a difference. Backed by 100 years of expertise in communications, marketing, strategic planning, advertising and advocacy, the EDGE team partners with organizations that truly want to excel. They provide the strategic roadmap and the tools necessary to give their clients the competitive advantage – the edge – to attain their business goals.