Michael Rogers, vice president communications with the Small Business Association of Michigan, talks with Paul Ryznar, president and CEO of Light Guide Systems, on the entrepreneurial challenge of expanding into new markets. Light Guide Systems–proprietary software and high-powered projector systems to guide and confirm completion of complex tasks–was originally developed for automotive manufacturing environments, but is now being translated into a variety of other industries and uses, including other manufacturing environments (aerospace, heavy equipment, agricultural equipment, etc.) training situations and even medical uses. Paul talks about the opportunities and challenges this situation can present for growing companies.