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7 Ways To Demonstrate Your Authenticity And Other Small Business Social Media Tips

PG_FULL-Logo2.jpgMichael Rogers, vice president communications for the Small Business Association of Michigan, talks with Kate Snyder, owner of Lansing-based Piper & Gold Public Relations, about seven ways to show your small business authenticity, the ways that long social media content may be more effective than short content, seven social media snags to avoid, using Pinterest as a social media tool, and six key metrics for devising social media strategy.

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