Sylvia Allen, Allen Consulting, and Sue Bila, Executive of Director Michigan Festival and Events, will discuss the Seminar Series, Sponsorships are the Fuel that Runs your Festival, Fairs, and Event Engines. Each year selling sponsorship is different from the year before. However, there are some basic rules that can be followed that will help you this year and in the years to follow. Come to this session to see what those rules are. In addition, find out what is new and different about sponsorship so you can generate the sponsorships you deserve for your events.  This series is taught by Michigan favorite, Sylvia Allen. Come prepared to learn and have fun. Sylvia loves selling sponsorship and wants to share that love with you!