Tricia Keith, President and CEO of Blue Cross Blue Shield of Michigan, takes the stage as our keynote speaker – bringing a front-row perspective on the decisions, challenges, and opportunities shaping the future of health care in our state.

At a time when rising costs and constant change are putting pressure on employers, Tricia is leading through it, working to make health care more affordable, accessible, and sustainable for the businesses that power Michigan’s economy.

Her leadership embodies this year’s theme, Built for This: Michigan-Made Leadership – steady under pressure, grounded in purpose, and focused on real outcomes.

Keynote Presentation

Tricia Keith, President and CEO, BCBSM

Health care remains one of the biggest cost and complexity challenges facing small businesses today.

In this keynote, Tricia will go beyond the headlines – sharing how decisions are being made, where the system is headed, and what it means for Michigan employers. You’ll gain a clearer understanding of the forces driving cost, the tradeoffs at play, and what to watch as you plan for the future.

If health care is on your mind – and for most small business owners, it is – this is a conversation you won’t want to miss.

Help Shape Your Experience: The Adaptation Lab

This year, we’re rethinking networking and introducing the Adaptation Lab: an interactive experience designed to connect you with peers facing the same real-world challenges you are.

Whether it’s rising costs, hiring struggles, or navigating change, you’ll have the opportunity to engage in focused conversations with others who have been there – sharing candid insights, comparing approaches, and learning what actually worked.

No guesswork. No wasted time. Just meaningful connections and practical takeaways you can put to work immediately.

Submit your challenge to be considered as one of our Adaptation Lab stations:

Annual Meeting

June 18, 2026

11:30am – 4:30pm

Eagle Eye Golf & Banquet Center – Bath, MI

Tickets are $79.99.

VIP/Elite Members receive complimentary registration for this event.

PAC Fundraiser

Immediately following the SBAM Annual Meeting, we invite you to join us at our Small Biz PAC Fundraiser from 4:30pm – 6:00pm.

This is an election year, and the stakes for small businesses in Michigan are high. Policies decided in the next legislative session will shape everything from taxes and regulations to workforce rules, and small businesses can’t afford to sit this one out.

Supporting the Small Biz PAC gives small business owners a real seat at the table, and your PAC contributions allow us to support and elect candidates who are proven supporters of pro-small business issues and policies.

Sponsorship Opportunities

Amplify your brand at our Annual Meeting! Check out our available sponsorship options and contact winston.larson@sbam.org to learn more.

We encourage you to register early and plan to join us for this important annual moment to connect with one another, celebrate what we’ve built, and look ahead – together.

For questions regarding registration, please email events@sbam.org.

We look forward to welcoming you!