Resch Strategies donates $5,000 to match digital gift card purchases this holiday

LANSING, Mich. (Nov 10, 2025) – Downtown Lansing Inc. (DLI) is kicking off the holiday season with a BOGO Downtown Digital Dollars sale beginning at 8 a.m. on Nov. 29, 2025. Sponsored by Resch Strategies, customers can buy one gift card worth $10-$125 and receive a bonus gift of equal value while funds last through the
sale.

“Small Business Saturday is a chance for community members to show up and support our small businesses in Downtown, keeping dollars local in our economy and community,” said Cathleen Edgerly, Executive Director of DLI. “Shop small and lift up local businesses this holiday season through our Downtown Digital Dollars Program and give a gift that will have a lasting impact all year long.”

Held the Saturday after Thanksgiving, Small Business Saturday celebrates and supports small businesses and the important impact they have on the community.

In addition to the matching gift sale, some of the businesses in Downtown will be offering specials, extended hours and promotions to celebrate!

“As a Downtown business, we are proud to partner with DLI and financially support its Downtown Digital Dollars Program,” said Matt Resch, President and Owner of Resch Strategies. “This program is a chance for our community to support their favorite retailers, restaurants, services and entertainment with one card. Purchase your Downtown Digital Dollars today and make a much larger impact than finding the perfect gifts for your loved ones.”

Downtown Digital Dollars are redeemable at more than 35 participating retailers and restaurants, view a full list of participating businesses here. The sale will continue until funds last. There is a limit of five bonus gifts per purchaser and bonus gifts expire one year after purchase. Buy a Downtown Digital Dollars Gift Card here.

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About Downtown Lansing Inc.
Downtown Lansing Inc. (DLI) is the downtown management agency dedicated to revitalizing and promoting economic development, urban planning, and community engagement in Michigan’s Downtown. A certified Main Street organization, DLI’s mission is to strengthen and nurture the culture, health, and sustainability of Downtown Lansing. Downtown Lansing is home to nearly 200 unique businesses, offering global dining experiences, wide-ranging retail offerings and unique events and attractions for all ages at all times of the day. In 2024, DLI received recognition as an industry-leading Main Street organization after being named a top 10 semifinalist in the 2024 Great American Main Street Award. Learn more about DLI at DowntownLansing.org.