Competition recognizes health care advertising for quality, creativity, effectiveness
OKEMOS, Mich. – Publicom Inc., a full-service marketing communications firm, has won five
national awards in the 37th Annual Healthcare Advertising Awards competition, the largest and
oldest health care advertising awards program.
“Our clients are the real winners,” said Lisa O’Connor, Publicom president. “Their collaboration
and confidence in us allow our team to create nationally award-winning work that accomplishes
their marketing communication goals.”
The winning work was created for Smile America Partners, a national dental service
organization specializing in mobile dentistry to bring school-based care to at-risk children.
Award categories and recognized projects are:
• Brochure – Dentist recruitment brochure
• Imprinted Materials – Compliance poster and mousepad
• New Media – Team recognition internal eblast
• Direct Mail – Dentist recruitment letter
• Other – NYC office grand opening/external signage
“What I love most about working with Publicom is that they are not order takers,” said Eric
Tolkin, Smile America Partners chief marketing officer. “There isn’t an assignment I’ve given
them in the past several years that they didn’t step back and ask me what exactly I’m trying to
accomplish. They look at my overall business, not just the task at hand.”
Publicom’s work was judged against more than 4,200 entries based on creativity, quality,
message effectiveness, consumer appeal, graphic design and overall impact. The competition,
sponsored by Healthcare Marketing Report, recognizes marketing initiatives for exceptional
quality, creativity and message effectiveness.
Publicom is donating its award-winning services to help another business thrive beyond the
pandemic. In recognition of its 41st anniversary, the firm is offering 40 hours of free marketing
communications services and one year of mentoring/consulting. Grant details at
www.Publicom.com/41. Applications due June 15.
The integrated marketing communications firm specializes in brand development and on-brand
behavior for companies throughout the nation. Its seasoned team provides strategic planning,
marketing research, advertising, creative services, digital marketing, media planning services
and public relations counsel.
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