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Paper Flower Business Offers Bouquets That Are Always in Bloom

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Colliers Lansing helps Unwilted find commercial space in Holt

Lansing, Mich. – Giving and receiving flowers is always sweet, but watching them wilt feels like unwanted symbolism. That’s why a new Holt business is making flowers that can last forever.

Colliers Lansing helped Liz Carter find the picture-perfect space when she moved back to Michigan after working over a decade in Colorado with her fresh floral design business. Carter started Unwilted out of her basement, specializing in botanical paper arrangements.

Each petal and leaf are hand-cut from Italian crepe paper, painted and shaped to achieve a realistic look.

“Making paper flowers is an old craft that’s making a comeback, like knitting or crocheting,” Carter said. “I started dabbling and made a name for myself in this niche corner of the crafting world.”

When the business blossomed, Carter needed more space to create and perfect bouquets and arrangements, as well as to photograph her creations for Unwilted’s website. Her talent has been noticed by investors, and Carter was able to grow her business by outsourcing some of the manufacturing of their products.

Nicole Wiseman, senior associate at Colliers Lansing, helped Carter find her commercial space at 2450 Delhi Commerce Drive, Suite 8, in Holt Michigan, a 3,130-square-foot space that has two large skylights which help light the photographs Carter takes of her creations.

“The space is right for Unwilted because of its well-lit, organic feel,” Wiseman said. “It’s always a pleasure to help match the right business with the right space, especially when it means helping a local business grow.”

The new location also helps Carter move hundreds of boxes of flowers from her basement and garage. She is hoping the business grows further through direct-to-consumer and wholesale sales. Carter will begin using the space in November.

Unwilted’s products can be found on its website. Product photos can be found online.

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About Colliers InternationalColliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 67 countries, our more than 15,000 enterprising professionals work collaboratively to provide expert advice to real estate occupiers, owners and investors. For more than 25 years, our experienced leadership with significant insider ownership has delivered compound annual investment returns of almost 20% for shareholders. With annualized revenues of $3.0 billion ($3.3 billion including affiliates) and $40 billion of assets under management, we maximize the potential of property and accelerate the success of our clients and our people. Learn more at corporate.colliers.com, Twitter @Colliers or LinkedIn.

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