Publicom earns 5 national marketing awards
OKEMOS, Mich. – Publicom Inc., a full-service marketing communications firm, has been recognized in the 19th Annual Service Industry Advertising Awards competition for work in digital marketing, employee recruitment and media relations.
The SIAA competition honors advertising excellence of service industry providers. To select the 2022 winners, judges reviewed more than 1,200 entries for execution, creativity, quality, consumer appeal and overall breakthrough content.
“Our winning projects represent several tactics that can benefit clients in a variety of areas of their business,” said Lisa O’Connor, Publicom president. “Being recognized at the national level is a testament to our talented team and to our client partners with whom we’re honored to work.”
Publicom’s winning work and award categories are:
- What if? Team Member Vaccination Eblast for Smile America Partners, Farmington Hills– COVID Response Materials
- Red Letter Day DDS Recruitment for Smile America Partners
– Employee or Staff Recruitment
- Media relations support for LAFCU Listen & Learn Program for LAFCU, Lansing
– Total Public Relations Campaign
- Media relations support for LAFCU Act with Love & Equality Art Initiative for LAFCU– Equality & Diversity Promotion– Total Public Relations Campaign
The two LAFCU community programs each earned a Gold award, the highest in their categories.
Founded in 1979, Publicom is an integrated marketing communications firm that specializes in brand development and on-brand behavior for companies throughout the nation. Its seasoned team provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel. Other work by the Okemos firm can be viewed at www.Publicom.com.
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Photo captions
Publicom-What If? eblast.jpg – Publicom’s winning “What if?” eblast encourages an internal audience to get vaccinated against the coronavirus.
Publicom-Red Letter Day.jpg – Publicom’s dentist recruitment direct mail piece, “Red Letter Day,” highlights the benefits and rewards of working for a national school-based dental program for underserved children.
