It’s Time to Change the Way We Think About SEO

Ready to feel old? Google is now over 20 years old. This not only means that some of us are taking A LOT more ibuprofen than we used to, but also that we need to completely rethink the way we think about SEO. 

The internet is very different than it was twenty (or even 10!) years ago and if you’re still thinking about SEO the same way you did then, you’re setting your business up for failure. So, let’s take a look at the expectations that need to change. 

From the “Swipe File”: Nextiva

Many companies are afraid of having their homepage be too long, which hearkens back to an outdated way of thinking about the web (remember our out-of-date perceptions?  ). But not Nextiva. 

Nextiva is a phone system for businesses large and small and their website is as forward-thinking as their 21st-century communication services. 

Their page is made for scrolling and their design is simple, with big, readable fonts, sharp blue accent colors, and light greys and whites for contrast. Check out our swipe file for more reasons we love this super sleek site. 

How to Create the Perfect Content Brief

A lot of time can be spent (aka wasted) trying to figure out what your content should say, how it should feel, and what message should come across in your blog or website.

Unless you use a content brief.

Find out why we ask for a content brief for every page we produce.