Michael Rogers, Vice President Communications for the Small Business Association of Michigan, interviews Charlie Gilkey, author of The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth.
The guide covers questions to ask before you start your own small business, how to get a foothold in the market and why you should be marketing fewer things to fewer audiences, why some “successful” products and services will cause you to get stuck and lose momentum, what four things must be in place to grow your business and how not to break a successful, scalable small business once you’ve got it there.
