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MSAE: Newsletter of the Day 2/5/26

February 6, 2026

Association Impact

GREG SIESZPUTOWSKI FOR MSAE

Shape the MSAE Annual Conference With Us!

The MSAE Annual Conference doesn’t just happen, it’s built by passionate association professionals who care about learning, leadership, and the future of our industry. And right now, we’re inviting you to be…

Michigan Society of Association Executives

Lend Your Voice to a Survey That Delivers the Kind of Data Associations Actually Use

For the 18th consecutive year, Marketing General Incorporated (MGI) is conducting in-depth research to benchmark the practices associations use to recruit, engage, and…

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Upcoming Events

2.17.26 – From Strategy to Action: Building Your Association’s Playbook for Alignment and Accountability

3.5.26 – From Oversight to Insight: The Role of the Finance Committee

3.10.26 – 2026 Association Public Policy Roundtable

3.24.26 – Everyone Communicates, Few Connect

Exam-Section

DESTINY HASTINGS, MBA, FOR MSAE’s IMPACT MAGAZINE

Intergenerational Member Engagement

Associations today are serving a membership base that spans multiple generations—each with its own communication styles, career priorities, and event preferences. While this…

MSAE Knowledge Hub

2026 Association Management Survey

The 2026 Annual Association Survey reveals the top trends and challenges shaping associations this year, backed by real data from industry professionals.

TopClass

Expanding Association Learning Programs to Global Markets

Discover strategies for global expansion of association online learning programs—from market selection to pricing, delivery, and technology integration.

Holmes Corporation

The Real Barrier to Association Learning Growth Isn’t What You Think

The challenge isn’t finding learners who want professional development. It’s having the resources to serve them. New research from Leading Learning’s Strategic Outlook for Association Learning Businesses 2026 reveals a surprising truth: internal constraints, not market demand, are the primary obstacle…

Halmyre Thinking

How Can I Increase Association Membership Value Without Lowering Dues?

To increase association membership value without lowering dues, shift from a reductive pricing mindset to an additive one. Instead of offering discounts, focus on increasing “perceived value” through service bundling, trialing and sampling of premium content, leveraging peer referral networks, and harnessing…

Apti

Leading Learning Through VUCA: The Role of L&D During a Restructure

By Celeste Brantolino Senior Director, Learning & Development — Exela Pharma Sciences If you’ve ever worked in Learning & Development

Leading Learning

Social Learning Objects: From Content to Collective Learning

Most learning businesses are rich in content, but far fewer are intentional about which pieces of content sparks collective learning, In this episode, Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele explore the concept of social learning objects: shared artifacts that anchor attention,…