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Michigan Business Beat | Scott Weaver, Douglas J., Institute Rebrand Progress and New Training Focus

MBN: Douglas J institute products

MBN: Douglas J Institute

Chris Holman welcomes back Scott Weaver, President, and Co-Owner of Douglas J Companies, Okemos, East Lansing, across Michigan, Tennessee, and Nebraska.

Watch Scott and Chris discuss updates on Douglas J’s rebrand, new product lines, and how expanded training better prepares students for today’s salon industry, in the YouTube video shared below:

In their conversation, Chris looked to find out several things from Scott.

 
  • Welcome back Scott, remind the Michigan business community about Douglas J.?
 
  • Last time we spoke, Douglas J Institutes were ending a 30+ year exclusive Aveda partnership, how has the rebrand gone? 
 
  • How does introducing multiple product lines better prepare students for the realities of today’s salon and spa industry?

  • Last time we also mentioned “Back of Bottle and Color Space,” how has that been going? 

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Founded in 1967 by Doug Weaver, Douglas J Salon eventually grew to launch their first spa in the 70’s, and into the institute education model in 1986. In 1993, Douglas J partnered with Aveda to launch their education program. Today, the company is run by President Scott Weaver and Vice President TJ Weaver, Doug’s two sons.

Douglas J is a family-owned company spanning four generations over more than 55 years and consisting of eight institute and four salon locations across Michigan, Tennessee and Nebraska. The institutes offer cosmetology, esthiology, barbering, and massage therapy programs with proven methods and real-world training for future beauty and wellness professionals. All locations are built on these same values: care, community, and commitment. For more information on the institutes, visit douglasj.edu, or douglasj.com for salons.

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Douglas J Companies. Douglasj.com

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