Nakia Mills, VP of Digital Marketing and Brand Strategy,  Better Business Bureau® of Michigan Southfield, MI.

Watch Nakia and Chris discuss how BBB of Michigan’s Torch Awards return statewide! Learn how businesses can apply and get recognized for ethics and excellence in the YouTube video shared below:

1. Now that the Eastern and Western Michigan BBBs have merged, this is the first BBB of Michigan Torch Awards recognizing businesses throughout the entire state (besides the 3 counties near the border that are served by Toledo). Tell us about these awards?

2. What are the Criteria, which are focused on 4 areas: character, culture, customers and community?
    
   1. Do leaders demonstrate a high level of personal character?
   2. Does the organization foster and inspire an ethical culture?
   3. How does the organization generate trust with customers?
   4. How does the organization interact with the community ?

3. Are there other criteria?
    
   1. Must be in 80-county Michigan service area
   2. Don’t have to be BBB Accredited
   3. For profit and 501c6 applicants must have a “B” rating or better
   4. Must have been in business at least 3 years
   5. Government agencies not eligible
   6. Winners from the past 3 years are not eligible

4. How are entries are evaluated?
    
   (by an independent, volunteer panel of judges comprised of business, nonprofit and community leaders. )

    
5. Please give a quick run down of the 8 total awards?
    

   based on size this year: 6 business categories (ranging from 1-3 to 100+ employees) and 2 nonprofit categories (less than 20 and 20+ employees)

6. How to nominate a business or apply for your own business to win?
    

   at bbb.org/miawards

7. When are Applications due by?
    

   September 7

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