Welcome back Nakia, how has uniting most of Michigan’s geography for the BBB gone so far?

The BBB® of Michigan Announces Finalists for 2025 Torch Awards for Ethics, tell us about the Torch Awards for Ethics?

Please share the significance of the 2025 Awards?

Give us some event highlights, that who, what, when, where?

Meanwhile remind the Michigan business community about the broader BBB Mission?

BBB® of Michigan Announces Finalists for 2025 Torch Awards for Ethics

About the Torch Awards for Ethics

· The Torch Awards for Ethics honor Michigan businesses that demonstrate an outstanding commitment to integrity, transparency, and community service.
· The 2025 awards are particularly special as they mark the first unified celebration under the newly merged BBB of Michigan.

· Finalists are selected by an independent panel of judges based on ethical business practices, leadership, and contributions to the community.

· We are proud to have finalists representing the entire state, all the way from Escanaba and Traverse City, down to Grand Rapids and Detroit. Significance of the 2025 Awards

· This year’s event highlights the strength and unity of Michigan’s ethical business community across the state, from Detroit to Grand Rapids and the Upper Peninsula.

· The BBB of Michigan is now a statewide resource for businesses and consumers, with a larger platform to promote trust in the marketplace.

· More than just awards, the Torch program celebrates businesses that lead by example. Event Highlights

· The Torch Awards Luncheon takes place on Monday, November 10 at Schoolcraft College’s VistaTech Center in Livonia.

· Tickets are $25 and available to the public at BBB.org/miawards. The funds help support the BBB Educational Foundation programs, including scholarships and free community presentations to help students and older adults avoid scams.

· Keynote speaker Mark Lee, founder of The Lee Group and respected business voice in Michigan, will share insights on elevating your personal brand and operating with ethics in today’s business landscape.

· Emcee Rob Wolchek, FOX 2’s Emmy-winning investigative reporter, known for exposing scams, will now help celebrate businesses doing things the right way. Broader BBB Mission

· Events like the Torch Awards reflect BBB’s broader mission of recognizing companies that go above and beyond—not just in what they do, but how they do it.

· By promoting ethical practices, providing education, and creating opportunities for businesses to succeed, BBB of Michigan is working to build a fair, transparent, and thriving marketplaces for all.

· BBB of Michigan is a resource, a guide, and a trusted partner for businesses and consumers alike.

· BBB continues to evolve along with the ever-changing marketplace. As A.I. becomes increasingly prevalent, we are working to be sure both businesses and consumers not only understand how to efficiently use A.I., but also how to watch for misinformation.