Chris Holman spends some time with Lorri Rishar, Owner and CEO, EDGE Partnerships, Lansing, MI.

Watch Lorri and Chris discuss EDGE Partnerships and recent expansion to the Upper Peninsula in the YouTube video below:

This year has gotten off to an amazing start … there’s so much positive energy as we emerge from a couple of tough years.
That statement carries through this conversation as Lorri and Chris discuss the company’s history, and how they navigated COVID.
From there she sees tremendous opportunity in action and activities for 2022. — Including from the Upper Peninsula of Michigan where EDGE has a new branch.

For more details on the expansion announced three months ago, the original release is shared below:

LANSING, MI – Edge Partnerships announced during November 2021, that the agency is expanding to the Upper Peninsula of Michigan in response to a demand for strategic marketing services.

Edge, started in 2007 by business partners Lorri Rishar and Angela Witwer, has grown into a multimillion-dollar agency that represents clients around the country. Headquartered in downtown Lansing, Edge also has a satellite office in Chicago.

“We wanted to provide excellent, personalized service to our Northern Michigan clients,” said Edge CEO Lorri Rishar. “The significant growth of new local enterprises and the strong tourist exposure in Michigan’s Upper Peninsula prompted our decision to expand north.”

Gianna Ferraro, a Lansing native, will serve as a marketing and communication specialist in the Marquette office. Ferraro graduated from Northern Michigan University with a bachelor’s degree in communications studies with a concentration in art and design.

Ferraro is ready to employ her broad knowledge of public speaking, marketing, and interpersonal communication skills to create cutting-edge marketing strategies tailored to the specific needs of each client.

For more information on Edge Marquette, contact gianna@edgepartnerships.com or 906-250-9117.

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Founded in 2007 by business partners Lorri Rishar and Angela Witwer, Edge has grown into a multimillion-dollar agency serving state, national and international clients. Edge has offices in Lansing and Chicago. For more information about Edge, visitwww.edgepartnerships.com.

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