Chris Holman welcomes Lisa Lasser, International Business Services Manager, Automation Alley, Troy, MI.

Hear Lisa and Chris preview the Mexico Trade Mission and explain why Michigan companies should explore new opportunities in Mexico in the YouTube video shared below: 

Chris had several questions for Lisa in this discussion:

Welcome, Lisa. We’ve worked with you a bit over the last 15 years. Before we talk about Automation Alley’s trade missions and its upcoming trade mission to Mexico. For your first time on, share with the Michigan business community about your role with Automation Alley?

Can you tell us more about the Mexico trade mission – who is going and why?

Why is this the right time for Michigan companies to be looking to establish or expand trade with Mexico?

Why should Michigan companies participate? What kind of companies should consider going and why?

You’ve mentioned earlier that Automation Alley has been leading trade missions for more than two decades. What kinds of results have Michigan companies actually seen?

Automation Alley talks a lot about helping manufacturers become more competitive. How do trade missions fit into that larger mission?

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Automation Alley, has an established track record of generating trade opportunities for Michigan companies, is heading back to Mexico in November on a trade mission designed to help Michigan companies connect with potential customers, suppliers, and strategic partners.

Automation Alley’s trade missions have generated more than $2.4 billion in export sales since 2021 and have helped create more than 12,000 Michigan jobs. The trade mission to Mexico is an opportunity for Michigan companies to gain a better understanding of the Mexican market, build strategic connections and identify new business opportunities. Automation Alley is accepting applications for its November trade mission to Mexico through Sep. 15 – or until capacity is reached.

Ready to grow your business in one of North America’s most important manufacturing markets? Automation Alley is seeking 10 Michigan companies to join our upcoming trade mission to Mexico, November 8-13, and connect directly with qualified business opportunities.