Chris Holman welcomes back Julie Pingston, CDME, CMP, CTA / President & CEO Choose Lansing, Lansing, MI. Watch Julie and Chris discuss the branding change for the Greater Lansing Convention and Visitor’s Bureau and Lansing Sports Authority to Choose Lansing, and Lansing Sports Commission in the YouTube video shared below:

In the conversation, Chris looked to find out several things from Julie:

Does this change your role in the community when synergizing with groups like the regional chamber or LEAP?

The Destination Marketing Organization for the Greater Lansing Region

The GLCVB is now Choose Lansing^TM

The Greater Lansing Convention & Visitors Bureau (GLCVB) is excited to share that the organization is rebranding as Choose Lansing^TM!

Choose Lansing^TM is a non-profit, Destination Marketing Organization (DMO) that seeks to positively impact the community’s quality of life by developing the tri-county area of Ingham, Clinton, and Eaton counties as a visitor destination. This was the mission of the GLCVB, and it remains its mission moving forward. Only the name and logo are changing. 

The rebrand is a result of the accumulation of months of research, including surveys and focus groups with community leaders, locals, visitors, and industry experts. This exciting change reflects both the recent and upcoming development in the greater Lansing area. 

Over the coming weeks and months, the Choose Lansing^TM team will update promotional materials, signage, website, and other collateral to reflect the new brand. 

Learn More

Lansing Sports Commission

The Greater Lansing Sports Authority, a sub-division of the Greater Lansing Convention and Visitors Bureau, also underwent a rebranding process and has been renamed the Lansing Sports Commission^TM.

While both organizations are destination marketing organizations dedicated to increasing visitation to the Greater Lansing, Michigan region, the Lansing Sports Commission^TM is focused on amateur athletic competitions and events and is committed to regional destination development of athletic facilities in the area.

Learn More

“We’re very excited to share our new name and brand, and look forward to the roll-out of our campaign materials in the weeks ahead.”

Are you still promoting “greater” Lansing? While our name and look have changed, our mission remains the same. We will still promote tourism and travel to the tri-county area of Ingham, Clinton, and Eaton counties, in order to benefit the local economy. The word “greater” has dropped from our name, but it stands out in the tagline as a nod to our reach across the region. Read More

How and where will the brand be used? The new brand and accompanying advertising campaign will be used for promotional, educational, and informational purposes. Our mission is to attract visitors, event planners, sports groups and hospitality partners to the region. The bulk of our promotional efforts are placed outside a 60 mile radius of Lansing to generate overnight visitation. Materials will be updated throughout the remainder of 2023. Read More

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