Jeffrey had several questions for Chris in this conversation:

• Chris, Música has had a lot of momentum recently, from Double Gold awards to strong Wine Enthusiast scores. What does that recognition mean for the business and the brand as you look to grow?
   
• You’re preparing to launch the 36-month Grand Reserva Extra Añejo.(ah-NYEH-hoh). What does this new release represent for Música as you move further into the premium and collector market?
   
• Música has built its identity around bringing together tequila and music. How does that differentiation help you compete in an increasingly crowded premium spirits market?
   
• You’re a family-owned Michigan company producing tequila in Jalisco and now gaining recognition beyond Michigan. What have you learned about building a national brand while staying connected to your roots?
   
• With Grand Reserva coming in November and more than 40 industry awards and accolades already behind the brand, what are the next business milestones you’re focused on for Música?
  
  

  Música Tequila Strikes a Chord: World’s First Music-Driven Tequila House Builds Momentum with Award-Winning Releases, Top Industry Recognition and New Grand Reserva

  Two Double Golds honors, standout Wine Enthusiast scores and an upcoming 36-month Extra Añejo mark a significant milestone for the premium craft tequila brand

   

  NORTHVILLE, MICH. — September 28, 2026 — Música Tequila is hitting a new note in the young brand’s growth. The family-owned, premium craft tequila brand is celebrating a wave of momentum driven by critical acclaim, stellar industry ratings and the highly anticipated drop of its most exclusive spirit yet  — a highly limited 36-month Grand Reserva Extra Añejo.

  Founded by Chris and Geri Andrews, the world’s first music-driven tequila house is rapidly capturing national attention through a series of major milestones:

   

  • A new collector’s expression. Música is preparing to introduce its first Grand Reserva Extra Añejo, a highly limited 36-month expression representing the brand’s most exclusive release to date.
  • Double Gold recognition. Música’s Rock Reposado High Proof Reserva has earned Double Gold honors, adding to the brand’s growing collection of awards.
  • Wine Enthusiast acclaim. Four Música expressions have earned scores ranging from 92 to 95 points from Wine Enthusiast, a leading wine and spirits publication.

   

  “Each of these milestones represents a different part of what we set out to build with Música,” said Chris Andrews, co-founder and owner of Music Spirits. “The Reservas give Hugo and me the opportunity to explore tequila creatively through music, the Wine Enthusiast scores recognize the quality and consistency across our portfolio, and Grand Reserva shows where that journey can go when you add another essential ingredient — time.”

  “For us, what makes this especially meaningful is seeing all the pieces of Música coming together,” said Geri Andrews, co-founder and owner of Music Spirits. “From the beginning, we wanted to build something authentic that brought together exceptional tequila, our lifelong connection to music and a commitment to supporting music education and independent musicians. We’re seeing consumers and the industry respond not only to our story, but to the quality inside the bottle.”

  Música Introduces Its First Grand Reserva Extra Añejo

  Looking ahead, Música is preparing to introduce the pinnacle of its collection: its first Grand Reserva Extra Añejo, a highly limited collector’s expression aged for at least 36 months.

  Grand Reserva spends its first two years in American oak ex-bourbon barrels, followed by a full final year in Hungarian oak. During that final year, Música turned toward the musical traditions of México through its proprietary Música Audio Infusion process as a tribute to the country, culture and heritage of tequila.

  Presented in a collector’s bottle featuring original Mexican-inspired artwork, Grand Reserva brings together tequila, music and art in Música’s most ambitious expression to date.

  Three years. Two woods. The music of México.

  Música Grand Reserva Extra Añejo is scheduled for release in November 2026, with highly limited allocations in select markets and online.

  READ THE FULL GRAND RESERVA Press Release
  https://musicatequila.com/news#grand-reserva-extra-anejo

  Rock Reserva Earns Two Double Golds

  Música’s newest limited release, Rock Reposado High Proof Reserva, is the third expression in its genre-inspired Reserva collection, following Blues Reserva Añejo and Techno Plata High Proof Reserva.

  Limited to only 732 bottles, the 90-proof Reposado is aged for at least three months in Hungarian oak and has already earned two Double Gold medals in 2026 — from the SIP Awards and Agavos Awards.

  Rock Reserva is available now in Florida, Michigan, online, and Connecticut.

  READ THE FULL ROCK RESERVA Press Release
  https://musicatequila.com/news#rock-reserva

  Four Música Tequilas Score 92–95 Points from Wine Enthusiast

  Música has also earned standout recognition across its portfolio from Wine Enthusiast, with four expressions receiving scores between 92 and 95 points:

  Música Añejo — 95 Points
  Música Blues Reserva Añejo — 94 Points
  Música Blanco — 93 Points
  Música Reposado — 92 Points

  Leading the results is Música Añejo at 95 points, featured in the publication’s October 2026 Buying Guide, which is now available. The Buying Guide describes the Añejo with roasted jalapeño and char characteristics followed by lingering notes of butterscotch, vanilla and oak.

  The four scores provide recognition across Música’s core portfolio and its highly limited Reserva collection.

  READ THE FULL WINE ENTHUSIAST Press Release
  https://musicatequila.com/news#wine-enthusiast

  Agave. Water. Music. Time.™

  Crafted from 100% Blue Weber agave in Amatitán, Jalisco, México, Música brings together generations of Mexican tequila-making knowledge with the founders’ backgrounds in music, audio, engineering, finance, marketing and product development.

  The tequila-making collaboration between co-founder Chris Andrews and Maestro Tequilero Hugo Yerenas Domínguez represents what Música describes as two worlds coming together around one vision — respecting the traditions and heritage of tequila while exploring the role music can play in its creative and maturation journey.

  Music is incorporated through the proprietary Música Audio Infusion System, forming the foundation of Música’s position as the World’s First Music-Driven Tequila House.

  The philosophy is captured in four words:

  Agave. Water. Music. Time.™

  Música’s connection to music extends beyond the bottle. The company supports music education and independent musicians, making music part of both how Música creates and why the brand exists.

  Growing National Recognition

  Across its portfolio, Música Tequila has earned more than 40 Gold, Double Gold and other industry awards and accolades, including a 98.5-point Double Gold at WSWA, Gold and Double Gold honors from the SIP Awards, and recognition from Wine Enthusiast, Forbes, Tequila & Spirits Magazine, the New York World Spirits Competition and other industry organizations.

  Purchase online: shop.musicatequila.com
  Learn more: musicatequila.com

  About Música Tequila

  Música Tequila is a family-owned Premium Craft tequila house founded by Chris and Geri Andrews with Agaves from Amatitán (Lowlands, Zona Valles,) and produced in Tequila, Jalisco, México.

  Made from 100% Blue Weber agave, Música combines authentic tequila craftsmanship with music through its proprietary Música Audio Infusion System. Working alongside Maestro Tequilero Hugo Yerenas Domínguez, Música produces an award-winning core collection, highly limited genre-inspired Reservas and its Grand Reserva collection.

  The company also supports music education and independent musicians, making music part of both how Música creates and why the brand exists.

  Música describes itself as the World’s First Music-Driven Tequila House.

  Agave. Water. Music. Time.™