Chris Holman welcomes back Bill Burke, Author, Coach, Speaker, Former Michigan State University Quarterback.

Watch Bill and Chris discuss how Bill is launching MBN’s ‘Business of Breakthroughs’ series, exploring how identity and mindset drive leadership, performance, and growth in the YouTube video shared below:

Chris had several things he wanted to find out from Bill in this interview:

Welcome Bill, tell us about your career and current ventures?

So, you’ve agreed to do a mini-series on MBN tell us about “The Business of Breakthroughs”?

Many organizations invest heavily in training and skill development. Why do those efforts sometimes fail to produce real performance breakthroughs?

You talk about identity being a hidden driver of performance. In simple terms, what does “workplace identity” mean, and how does it influence how people show up at work?

When employees start seeing themselves differently in their role—perhaps as leaders or problem solvers—what changes do you typically see inside an organization?

For a business leader listening to this, what is one practical way they can help employees expand their sense of ownership and leadership within the company?

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