Chris Holman welcomes back Alexander S. Rusek, Shareholder, Foster Swift Attorneys, Lansing, 5 branches across MI.
In the conversation with Alex, Chris looked to find out:
- Alex, artificial intelligence is making it easier than ever to create convincing fake images, videos, and voices. What are “deep fakes,” and why should every Michigan business owner be paying attention to this growing threat?
- We’ve heard about deep fakes targeting celebrities and public figures, but how are criminals using this technology to commit fraud against businesses, their employees, and even families?
- Your recent work discusses both Michigan’s new Deep Fakes Act and the proposed federal Take It Down Act. What protections do these laws provide, and where do businesses still need to protect themselves?
- What are some real-world examples of how deepfake technology could be used to impersonate executives, trick employees, or steal money or sensitive business information?
- Many small and mid-sized businesses don’t have large cybersecurity departments. What practical, affordable steps can employers take today to reduce their risk from AI-generated fraud and impersonation?
- Looking ahead, as AI tools continue to improve, what should business leaders be doing now to prepare their organizations, educate their employees, and stay ahead of this rapidly evolving threat?
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The Deepfake Threat: Protect Your Business, Employees and Family
Artificial Intelligence (AI) continues to create new tools and opportunities for businesses, but it is also being used by scammers to fuel a rapidly growing new wave of cybercrime.
From AI-generated voice clones to authorize fraudulent wire transfers, to deepfake impersonation videos targeting executives, businesses of all sizes face evolving risks that can have significant legal, financial and reputational consequences.
Join our August 2nd Wednesday as moderator Rob Hamor welcomes back criminal law attorney Alex Rusek for a practical discussion on how AI and deepfakes are being used against businesses, executives, and even families.
- When: August 12, from 12:00-12:30 pm
- Registration: https://bit.ly/2ndWeds2026
Topics during this session include:
- Understanding Deepfake Threats
- Learn about deepfakes, voice cloning, and AI impersonation technologies, along with emerging legal considerations.
- How Scammers are Using AI & Deepfakes to Target Businesses
- Fraudulent payment and wire transfer requests.
- Fake executive audio and video communications.
- Other reputational attacks via manipulated content.
- Legal Strategies for Business Protection
- Policies and procedures to verify financial transactions.
- Internal employee training considerations.
- Overview of Michigan’s Protection from Intimate Deep Fakes Act and the federal TAKE IT DOWN Act, potential civil and criminal consequences for the misuse of AI-generated content and available legal options.
- For Parents: Protect Your Children from Online Deception
- Children are also targets of deepfakes both online and on social media by predators and even classmates that are using AI. A brief look into:
- AI-generated social media profiles and identities meant to deceive.
- Sextortion and online extortion schemes via manipulated images.
- Steps that parents can take to educate and protect children.
- Children are also targets of deepfakes both online and on social media by predators and even classmates that are using AI. A brief look into:
