Bill Ford and his daughter, Alexandra Ford English, discussed the challenges facing the automotive industry, including tariffs and the shift toward EVs. Both Bill and Alexandra emphasized the importance of customer-centric innovation and adaptability in upholding American manufacturing.

Industry leaders in the automotive industry convened to address vital challenges impacting Michigan’s signature industry. The discussions centered on strategies to enhance the state’s competitive edge in an increasingly global marketplace, including innovative approaches to expanding the EV market, exploring the implications of recent tariffs on auto manufacturing, and identifying emerging trends that could influence future growth. 

U.S. Ambassador to Canada Pete Hoekstra highlighted the Trump administration’s rapid rollout of a spending plan aimed at boosting energy independence and trade safety, which he believes will lead to unprecedented economic growth in North America. He remains optimistic about resolving trade issues with Canada, suggesting that a thriving U.S. and Canadian economy can create significant opportunities for the automotive industry.