Anne is known as an adaptable, resilient leader who builds high-performing empowered marketing teams driven to achieve an organization’s short-term revenue goals and long-term growth objectives. She firmly believe in “work your passion and live your dream.” My Strengthsfinders Top 5 strengths include Strategic, Learner, Communication, Responsibility, and Activator. I hold an MA and BA, both with honors, from Michigan State University and am certified in: Buyer Persona Process, HubSpot Sales Enablement, Adaptive Leadership, Google Analytics (In Progress). Additionally, she’s a certified OKR Coach.

In their conversation Tony covered several topics with Anne including: 

Tell us about your background?

Tell us about Anne Craft Consulting?

I’d like to talk about the basics of marketing and messaging strategies for business start-ups and small businesses:

-Where are the most mistakes made?

-How are errors in these areas corrected?

-What are the basics that should be considered?

-What is inbound marketing?

-What is buyer persona?

-What is sales enablement?

-How do we in the media improve on talking about these topics?

-How should businesses handle politics and political issues?

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