The 2016 Pure Michigan Governor’s Conference on Tourism took place in Lansing, Michigan April 17-19. With “Think. Act. Thrive.” as the theme, It was a prime educational and networking opportunities with over 1,000 industry stakeholders. In these 3 segments hear first from Jack Schripsema, CTA, President, Greater Lansing Convention and Visitors Bureau. There are also excerpts from a talk “Sports Marketing & How It Applies to Everyone” delivered by Mark Hollis, Athletic Director at Michigan State University.