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MBN On the Road | Choose Lansing® 2026 Annual Meeting Highlights from This Year’s Event

MBN: Choose Lansing Annual Meeting 2026 logo

Tuesday, March 3rd, 2026, MBN was on the road to the Crowne Plaza of Lansing. It was the business community’s opportunity to hear or access reports on the state of local hospitality industry and glimpse into 2026 initiatives.

Choose Lansing® staff, Board of Directors, as well as area hospitality industry staff and other regional community leaders held this. The executive leadership of Choose Lansing® shared how the Greater Lansing hospitality and tourism industry welcomes 6.7 million visitors each year, generating $732 million dollars in economic impact for the region.

It alo celebrated the CTA Star of the Year and shared a look into 2026 initiatives. The event was held at the Crowne Plaza Lansing 925 S Creyts Rd. Lansing, MI.

Watch the highlights from that morning in the YouTube video shared below:

LANSING, MICH. – March 3, 2025– Choose Lansing® held its annual meeting March 3 at the Crowne Plaza Lansing, sharing an update on the region’s tourism industry, local visitor economic impact and upcoming initiatives. The event highlighted a record year for hotel room nights, recognized the CTA Star of the Year and previewed priorities for 2026.
 
In 2025, Greater Lansing recorded 1,137,836 hotel rooms consumed, with an occupancy rate of 55.4%. The region’s hospitality and tourism industry supports approximately 9,500 local jobs, welcomes 6.7 million visitors annually, and generates an estimated $732 million in economic impact.
 
“The momentum we’re seeing reflects a strong partnership between our hospitality businesses, community organizations and event planners,” said Julie Pingston, President and CEO of Choose Lansing. “Our role is to connect people to this destination, bringing visitors to Greater Lansing while supporting the businesses and workforce that make the experience memorable.”
 
To help ensure positive visitor experiences, Choose Lansing continues to lead the Certified Tourism Ambassador (CTA) program, which enters its 16th year in 2026. During its meeting, Choose Lansing recognized 532 active CTAs and honored Cheryl Ward, CTA and owner of Time To Travel, as the CTA Star of the Year.
 
“As we look ahead to 2026, we will continue serving as a resource for meeting and event planners while supporting our local hospitality partners and advancing initiatives that make Greater Lansing welcoming and accessible for all visitors,” Pingston said.
 

Full details and the 2025 Choose Lansing®annual report are available at lansing.org/about-us/annual-report-and-meeting/

 

About Choose Lansing®

The vision of Choose Lansing® is to inspire everyone to celebrate and love Greater Lansing as much as we do! Which goes hand in hand with our mission, to positively impact our community’s quality of life by developing the region as a visitor destination. Learn more at www.lansing.org.

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4100 Capital City Blvd.
P.O. Box 15279
Lansing, MI 48906

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