Tomas Hult speaks with Ruth Bolton who is Professor of Marketing at the Carey School of Business, Arizona State University. She previously served as 2009-11 Executive Director of the Marketing Science Institute; MSI bridges the gap between academic marketing theory and business practice. She will receive the 2016 AMA/McGraw-Hill Distinguished Marketing Educator Award in February in Las Vegas. They discuss Dr. Bolton being recognized and what it means to her. They also focus on Bolton’s most significant research accomplishment and what this research means for companies.