This event will bring together MSU leaders, investors, advisors, partners, and community members for a live viewing of the episode, a founder fireside chat, and an opportunity to celebrate this milestone together.

The event will include distinguished guests from state government, Michigan State University leadership, and members of the press.

What: BRCĒ Shark Tank Watch Party

When: Wednesday, March 4, 2026 | 8:00 PM – 11:00 PM ET

Where: Lansing Brewing Company, 518 E Shiawassee St, Lansing, MI 48912

Details: Join BRCĒ and Lansing Economic Area Partnership (LEAP) to celebrate the startup’s appearance on the world-renowned Shark Tank, Season 17. BRCĒ is the first student team to appear on the show in three seasons.

Agenda:

8:00 – 8:45 PM: Light reception, Food & drinks served upon arrival 

8:45 – 9:15 PM: Welcome Remarks, Founders + community leaders 

9:15 – 9:45 PM: Fireside Chat with Founders, Behind-the-scenes Shark Tank experience, Group photo to close 

9:45 – 10:00 PM: Prepare for Episode Viewing

10:00 – 11:00 PM: Live Shark Tank Episode Viewing, Closing remarks