Michael Rogers, vice president communications for the Small Business Association of Michigan (SBAM), talks with David Williams, a member of SBAM’s Leadership Council and owner of Williams Consulting Services (WCS), LLC. His company enables businesses from several states to achieve their goals primarily in the Michigan health care market. Often, in WCS’s initial interface with new clients, it guides them through Michigan’s strict Certificate of Need (“CON”) review process. WCS possesses a 100 percent approval record for its CON applications. In addition to CON consulting, WCS’s professional services include mobile imaging management, joint venture coordination, operational turnarounds, project management, strategic planning, business planning, and patient satisfaction enhancement.