The RELAUNCH Greater Lansing: Economic Rehabilitation Task Force formed by the Lansing Regional Chamber of Commerce in early spring 2020 received the 2021 Central Michigan Public Relations Society of America (CMPRSA)
2021 PACE Award for Crisis Communications
The RELAUNCH Greater Lansing: Economic Rehabilitation Task Force formed by the Lansing Regional Chamber of Commerce in early spring 2020 received the 2021 Central Michigan Public Relations Society of America (CMPRSA) 2021 PACE Award for Crisis Communications.
“This task force was carefully and strategically assembled to provide guidance as we determine the best, most effective way to move forward and lead the region into a successful transition,” said Steve Japinga, LRCC vice president public affairs. “This recognition of its efforts demonstrates how important it is for business, government, healthcare and education sectors to work together.”
The RELAUNCH Greater Lansing Task Force was created in conjunction with Governor Gretchen Whitmer’s MI Safe Start Plan focused on re-engaging Michigan’s economy by a regional, phased-in approach. The initiative has brought together trusted and prominent leaders in business, government, healthcare, and education and is guided by the Ingham County Health Officer. The task force’s overall goal has been to develop a comprehensive strategy for industries within the Greater Lansing region to navigate the COVID-19 pandemic, provide necessary and timely information and regulatory updates and help reopen business safely and successfully.
“We would like to thank our RELAUNCH Greater Lansing Task Force Members, our Collaborators, our Chamber team, Tandem Studios, Ross Woodstock, and our region for their work on this important initiative. said Ashley Sandborn, LRCC marketing and communications manager.”
The Central Michigan Public Relations Society of America (CMPRSA) is one of the 100 chapters of the Public Relations Society of America. Based in New York City, PRSA is the world’s largest organization for public relations professionals.
The PACE Awards are mid-Michigan’s highest honor of public relations activities and are awarded annually to practitioners who, in the judgment of their (out-of-state) peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity, and resourcefulness.
About the Lansing Regional Chamber of Commerce
The Lansing Regional Chamber of Commerce works relentlessly to help businesses connect, grow and thrive. No mid-Michigan business stands alone when they are a member of the Chamber. For 120 years, the Chamber has served as the voice of the Greater Lansing business community. More information about LRCC and its programs and services can be found online at lansingchamber.org, Facebook, Instagram (@lansingregionalchamber), Twitter (@LansingChamber), and LinkedIn.
