At this year’s Michigan Manufacturers Association Talent Summit, the MBN crew were on hand to hear a presentation, “The Digital Era of Marketing: Websites and Social Media.” The Speakers were Nicole Buergers and Tim Doyle, from TopSpot Internet Marketing.

When you’re trying to reach a generation who values their cell phone more than breathing, it’s important to have an online presence that captures their attention and piques their interest. They discuss hiring options and the methods in which individuals apply for new jobs during a social and technical age and review the need for companies to get involved with social media when it comes to hiring.